image credit alittleumbrella.com
Of course we have all been told since our earliest days that honesty is the best policy, but as we grow up the world becomes less black and white, and more endless shades of gray. As a parent and a writer, I often find that honesty is the most hilarious policy, as perfectly demonstrated by the newly released book "Things I've Said to My Children" by Nathan Ripperger. Capturing the oddest and most uproarious things his children have caused him to say, graphic designer Ripperger captures each honest parenting moment with equally fabulous illustrations. I was delighted and entertained by each utterance, and could totally relate to the weirdness given my own parenting experiences. Definitely the must-give gift to new and expecting parents this holiday season! You can find "Things I've Said to My Children" for sale on Amazon.
Jumping into the world of online marketing can be an overwhelming experience - so much to know, so much to do! This is a great article by Jonathan Long, Founder and CEO of Market Domination Media guest writing for Huffington Post. Mr. Long gives his top line advice on five popular online marketing options - search engine optimization, local SEO, pay-per-click, content marketing and social media - and invites readers to join in the conversation. A great resource for those just venturing into the world of online marketing and veterans as well.
What is your best advice when it comes to online marketing?
This is a great read for small business owners! While Facebook and Twitter have their role and are enjoying a large share of the marketing spotlight, e-mail newsletters can be an excellent way to reach your customers and get the word out about what it is you do in greater detail. Sometimes a 140 character limit just isn't enough to say what you need to say!
Have you tried a company e-mail newsletter? Was it successful?
Passion: The Leading Motivation for Women Business Owners
This is a fantastic, quick read that hits on what many women business owners already know - leaving behind corporate America isn't all about finding a better family/ work balance. Passion for their line of work is the top motivator for women striking out on their own. Also, marketing is the top investment area for women business owners!
Have you left the workforce to start up your own company? What motivated this brave move? What is your business investing in to ensure your success?